Boxed was looking to reach a national audience, knowing that many viewers had never heard of their service, and probably didn’t fully understand how it worked. We decided upon a testimonial approach, allowing viewers to hear directly from real world users. Existing customers did an effective job of communicating how the service works as well as the benefits. During the testimonial search, we found so many satisfied customers who wanted to share their experience; it was difficult to choose just five of them. 

Increased New Member Sign-Ups

Beat CPA Goals

Better than Expected ROI

Urban Legend was incredibly agile and accommodating, beginning with concepting, into script writing and right through production and editing. They understood and aligned with our brand’s needs. This allowed us to both achieve measurable results and build our brand awareness. They’re a great team and a real pleasure to work with.

Elyse Burack

Director of Marketing, Boxed

Award Winning Content

Overall Campaign

Craft Direction

Craft Editorial

  • Urban Legend Creative
  • Old Creative

The Results Were Amazing

The campaign aired extensively on national networks during prime time slots, including Monday Night Football. Overall the spots resulted in a significant increase in new member sign ups.